2025-Present

Establish a brand new online retail channel, allowing everyone to taste safe food!

2017-2024

Establish an import and export trading company, quickly opening up the international market through sales channels and market experience in import and export trade. For the series of condiments such as Chinese, Japanese, and Thai cuisine, multiple sub-brands have been created under the brand: Xiangyiba, Zhonglan, Jianzi, Weifeng Shangyi, opening a new chapter in the national condiment market.

2016 Turning Point

Xinli Food officially established, partnering with the College of Food Science of Hainan University to set up the Southeast Asia Product Research and Development Center, and is honored to invite world chef Mr. Wu Haifeng to serve as Chief Technology Officer, leading the trend of culinary innovation.

2014 Growth

Taishan Weifeng Shangyi Food Co., Ltd. was established, officially entering the stage of integrated services for the entire industry chain of seasoning product research and development, production, and sales, while also launching OEM/ODM customization services to lay the foundation for subsequent market services.

1999 Beginning

The first batch of seasoning production and processing factory: Taishan Weifeng Food Factory, officially established in Chixi Town, Taishan City, Guangdong, has begun to have its own seasoning brand.

1995 Exploration

In the early stages of entrepreneurship, founder Mr. Ye Yongqing actively explored and expanded the infinite business opportunities in the wholesale market for condiments in Guangzhou, Guangdong. 1999 began.